Job Description

• Develop/build and lead an integrated group of market insights, communication, and effectiveness planners in the delivery of all requirements to support the growth and development of all client business.
• Ensure strong collaborative relationship within the internal and external groups –key agency and client partners to consistently elevate the quality of thinking and ideas applied to the client business.
• Actively grow the abilities and skill of the department members through formal training programs, mentorship and hands on learning.
• Provide a department environment that fosters personal and professional growth for department members to encourage loyalty, openness of opinion and constant curiosity.
• Ensure all policy and legal requirements for the agency as they relate to the group are completed in a timely and efficient manner.
• Lead the integrated insights and planning group in a way consistent with the agency’s goal of bringing a strong analytical foundation to uncover:
• Fresh and innovative insights/business opportunities
• Inspiring creative ideas.
• Partner with creative and account management to develop disruptive ideas at all points of customer contact.2
• Orchestrate all brand planning, communication planning and analytical activity for all accounts within the agency. Ensure all deliverables
• required from the group, internally and externally, are met in an efficient and timely manner. Identify opportunities to constantly improve the
• quality of thinking applied to client business.
• Actively support new business activity where required.
• Collaborate with senior clients and give them deeper insights into the dynamics of their business through the development of disciplined an thorough sales, marketing, and consumer analyses.
• Continue to develop and implement standardized strategic planning tools to foster consistency over time and across projects. Complete this
• within the agency’s planning process but enhance the process through specific planning tools as well as syndicated or proprietary databases
• that enhance the level of thinking and insight injected into the entire process.
• Involved in training, coaching, recruitment, and performance management process of Planning Department